Retainer client, The Animal Foundation, wanted to invite donors and the media to their new Engelstad Family Adoption Center Groundbreaking. The major milestone was in its commitment to save all healthy and treatable animals by the end of the year 2020 with a ceremonial groundbreaking event to mark the start of new construction.

In creative collaboration with the client, we developed a simple invitation that utilized a stock image of a dog digging in the dirt. The invite included the event details, as well as speakers and an RSVP call-to-action.